XXXVI Certification of the Promotion Program
Behind us the XXXVI audit of food products, organized as part of the National Promotion Program & nbsp; "Doceń polskie" What are the first conclusions from the evaluation of products qualified for participation in the Program? Optimistic! As Marek Bielski, the organizer of "Appreciate Polish" reveals: - The July certification gathered a record number of participants. The Commission had to face a real challenge - over two hundred food products were submitted for evaluation! The preliminary results already show that the level of Certification was even and extremely high. I admit that I expected such a result - the "Appreciate Polish" Promotional Program has been operating on the market for over nine years, and each of the Program's subsequent certifications shows that Polish food companies have the highest quality products to offer to domestic consumers. Our products are second to none. This should be remembered, especially in the context of the upcoming Polish Food Day, celebrated on August 25 and initiated by "Doceń polskie".
Particularly noteworthy is the fact that a significant group of participants of the XXXVI Certification were companies submitting their products for the next evaluation. According to the regulations of the "Appreciate Polish" promotional program, the emblem is awarded for a specified period of time, therefore, if the manufacturer still wants to promote its products with the "Appreciate Polish" emblem after two years, it is obliged to re-audit them. Re-participation in the certification allows experts to check whether the manufacturer has maintained high quality and still meets the requirements of the Program. The exceptionally large representation of products applying for the extension of the Emblem gives me special satisfaction. Such a huge interest in the continuation of the possession of the Emblem shows that our Program has already taken root on the market. The mark is recognized by customers and enjoys their trust, and the package of promotional activities offered to the winners, supporting their marketing activities, perfectly fulfills its role and brings measurable benefits - emphasizes Marek Bielski.